secondhand Successful Website Design used book

View gallery

#marketingbook • #ecommerce • #webdesign • #digitalbusiness • #arsenis

DESIGN OF SUCCESSFUL MARKETING WEBSITES AND SALES OF PRODUCTS AND SERVICES ONLINE

DESIGNING SUCCESSFUL WEBSITES FOR MARKETING AND SALES OF PRODUCTS AND SERVICES THROUGH THE INTERNET SPYROS D. ARSENIS
ISBN 978-960-461-041-9
(...)
The goal of this book is the design of commercial websites that generate profits and quickly recoup the money invested in their development. The book describes all the necessary steps before implementation that determine exactly what will be implemented. It also provides basic guidelines on how to implement them. (...) (FROM THE INTRODUCTION OF THE EDITION)
Introduction
Goal of the book and contents
PART ONE
1. ELECTRONIC BUSINESS
2. E-COMMERCE
3. BASIC CONCEPTS OF ECONOMIC INFORMATION
4. ANALYSIS OF NEEDS
5. DETAILED DESIGN OF A WEBSITE'S ARCHITECTURE
6. DETAILED DESIGN OF PAGE CONTENT
7. CUSTOMER ATTRACTION
8. TRAFFIC ANALYSIS FOR MONITORING WEBSITE PERFORMANCE
9. WEBSITE REDESIGN
10. THE USE OF EMAIL IN PROMOTING E-COMMERCE
11. OPTIMIZING THE CUSTOMER BASE OF COMMERCIAL WEBSITES
12. ELEMENTS OF WEBSITE IMPLEMENTATION
PART TWO
CASE STUDIES
BIBLIOGRAPHY
INDEX
OTHER BOOKS BY THE AUTHOR