secondhand Public Relations Jefkins, Frank (Management, Advertising, Marketing, Public Relations)
Public Relations Jefkins, Frank (Management, Advertising, Marketing, Public Relations)
Public Relations Jefkins, Frank (Management, Advertising, Marketing, Public Relations)
Public Relations Jefkins, Frank (Management, Advertising, Marketing, Public Relations)
Like new • Language: Greek
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Public Relations Jefkins, Frank (Management, Advertising, Marketing, Public Relations)
The "M+E Handbook Series" provides concise and comprehensive coverage of a wide range of topics belonging to the fields of economics, law, and the business world. These books have a clear structure for usability, are fully updated, and are ideal for students and professionals who want to find the key elements of a topic quickly and easily. The book "Public Relations" includes new sections on the Single European Market, electronic publication of forms, shipping statements, the gray market, corporate identity, and video-recorded press releases; it analyzes issues related to radio and television; it contains new chapters concerning the history of public relations, ethics, and Codes of Professional Conduct, goals and sponsorships in public relations, including new forms of sponsorship in television and radio; it includes a detailed glossary with all the key terms of public relations.
€ 10,00
Like new • Language: Greek
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