secondhand
Marketing Principles, 2nd Edition
This title was generated by AI and may not be fully accurate.
This title was generated by AI and may not be fully accurate.
Marketing Principles, 2nd Edition
Marketing Principles, 2nd Edition
Marketing Principles, 2nd Edition
New • Language: Greek
#academicbooks • #marketing • #textbooks • #businessstudies • #businesseducation
Principles of Marketing (2nd edition)
The textbook Principles of Marketing is a comprehensive and updated introduction to many of the concepts in marketing literature. The contents and structured layout of the book reflect contemporary developments in marketing theory and practice. The authors connect theory with practice through numerous examples from the real business world and demonstrate how marketing affects everyday life in terms of both individual consumer decisions and the decisions made by companies in response to their customers' needs.
Suitable for students and professors.
€ 40,00
New • Language: Greek
FREE Buyer protection
We guarantee that you will receive the item or your money back. Learn more
Buy more, pay less 🛍️
Select more items from the same seller. Negotiate a better price, save on postage.
