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Electronic Commerce like new, principles, developments, strategy
This title was generated by AI and may not be fully accurate.
This title was generated by AI and may not be fully accurate.
Electronic Commerce like new, principles, developments, strategy
Electronic Commerce like new, principles, developments, strategy
Electronic Commerce like new, principles, developments, strategy
Like new • Language: Greek
#academicbooks • #digitalmarketing • #ecommerce • #businessstrategy • #efraimturban
E-commerce
No notes. 896 pages. Principles, developments, strategy from the manager's perspective. Editions: Giourdas M. Marketing, Industry
Efraim Turban. David King / Judy McKay / Peter Marshall / Jae Lee / Dennis Viehland.
Contains: Overview, market positions: Structures, mechanisms, economics & implications, Retail sales, Products, services - consumer behavior, market research & advertising, B2B e-commerce: Selling and buying in private positions - B2B exchanges, directories and other support services - Supply chains, collaborative commerce, and business portals - Innovative systems: From e-governance to learning and consumer-to-consumer commerce - Mobile commerce and pervasive computing - Dynamic negotiation: auctions, exchanges - Security, Payment systems - Order fulfillment, customer relationship management and other support services - Strategy and global trade - Economic data and justification of trade - Starting a successful business and projects, Legal, ethical implications and compliance, Social networks and industry disruptors in the environment.
€ 4,00
Like new • Language: Greek
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