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Electronic Commerce 2018 like new
This title was generated by AI and may not be fully accurate.
This title was generated by AI and may not be fully accurate.
Electronic Commerce 2018 like new
Like new • Language: Greek
#ακαδημαικο • #ηλεκτρονικό • #εμποριο • #ecommerce
E-COMMERCE
Without notes
PART 1 Introduction to e-commerce
1. THE REVOLUTION HAS JUST BEGUN
2. BUSINESS MODELS AND CONCEPTS OF E-COMMERCE
PART 2 Technological infrastructure for e-commerce
3. THE INFRASTRUCTURE OF E-COMMERCE: THE INTERNET, THE WEB, AND THE MOBILE PLATFORM
4. BUILDING AN E-COMMERCE PRESENCE: WEBSITE, MOBILE DEVICE SITES, AND APPLICATIONS
5. SECURITY ON THE INTERNET AND PAYMENT SYSTEMS
PART 3 Business concepts and social issues
6. MARKETING AND ADVERTISING CONCEPTS IN E-COMMERCE
7. MARKETING: SOCIAL, IN-MOTION, AND LOCATION-BASED
8. ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
PART 4 E-commerce in practice
9. RETAIL SALES AND SERVICES ON THE INTERNET
10. CONTENT AND MULTIMEDIA ON THE INTERNET
11. SOCIAL NETWORKS, AUCTIONS, AND GATEWAYS
12. B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
€ 5,00
Like new • Language: Greek
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