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secondhand Marketing Management Ninth Edition book by Philip Kotler

Like new Language: English

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Marketing Management (Ninth Edition) - Philip Kotler

Ideal for students of economics, MBA, marketing executives, or collectors of vintage English academic books.
The 'bible' of marketing by the world's leading professor, Philip Kotler. This international 9th edition serves as a comprehensive guide for making strategic decisions, focusing on market analysis, strategic planning, implementation, and control of marketing programs in a globalized environment.
It combines a multidisciplinary approach with rich corporate examples and case studies.

🧬Language: English
📚789 pages.
🏛️Publisher: Prentice Hall
🔖Softcover
💎Clean, no notes
🆔ISBN: 0132613638 (9780132613637) (1.550gr).

♻️Condition: Good, Pre-loved.
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